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AI is changing how sales teams operate. The most effective sales professionals are using AI to build pipeline faster, anticipate objections, and prepare for buyers with insight—while still keeping the human judgment that closes deals.

If you've been wondering how to use AI beyond simple prompts and one-off shortcuts, this course provides a clear, practical approach. Designed for sales professionals by sales professionals, it helps you apply AI across the full funnel—from prospecting to close—with a repeatable system you keep using.

This course is built for sales professionals—not technical specialists, not engineers, not anyone who writes code for a living. No coding, no data science background, no technical prerequisites beyond basic AI experience.

It's a strong fit for sales professionals who want to:

• Fill your pipeline with high-quality prospects
• Create AI-assisted outreach that cuts through the noise and gets replies
• Spend less time on research and admin, and more time selling
• Use AI to anticipate objections and advance deals that would have stalled
• Build a repeatable system across the funnel—not scattered AI tricks

No. This course is designed for sales professionals at a beginner or intermediate level of AI use. Prior experience with LLMs (ChatGPT, Gemini, or Copilot) is recommended. You should be comfortable with everyday digital sales tools—CRM, email, and basic spreadsheet work. No coding or data science experience required.

Our courses are built for real life. This program is designed to fit around a full-time role while still delivering meaningful outcomes.

You can expect to spend six to eight hours per week on interactive, on-demand content, including hands-on activities and applied playbook assignments.

Weekly live online sessions (2 hours) are led by experienced sales professionals and include demos, discussion, and deeper dives into course content. These sessions are optional and recorded for later viewing.

Yes. You’ll earn a university-issued certificate of completion verifying your hands-on experience and knowledge in AI for Sales Professionals. This credential can be added to your LinkedIn profile, resume, and professional portfolio.

To receive a university-issued certificate of completion, you must achieve at least 70% on the module assessments and successfully complete all of the playbook assignments.

No, this is a noncredit course. As such, it is not eligible for financial aid. However, many employers offer reimbursement for continuing education, so check with your human resources department to determine your eligibility.

There are multiple payment options for this course. The first way is to pay upfront, online. This option also provides the largest savings.

We offer both installment and financing options. To find out if you qualify for either of these payment options, fill out the enrollment form to be directed to the payment page. From there, you can click on the "Get Qualified" link to see what options are available.

Many employers also offer tuition reimbursement. Our guide gives you suggestions and templates for how to ask your employer to cover the cost of the course.

View our reimbursement guide.

We are confident in the quality of our learning experience, having supported thousands of learners and received hundreds of 5-star reviews. Because we believe so strongly in the value and impact of our course, we offer a 7-day money-back guarantee from the start date. If the course isn't the right fit for you, you can withdraw within the first week of your course and receive a full refund, no questions asked.

Everything is online. You’ll access on-demand content and assignments through our online learning platform and join the optional instructor-led live sessions once a week through a video conference platform. The live sessions are recorded and available for playback on demand. The online learning management system can be accessed from anywhere with an internet connection on a computer.